TY  - BOOK
AU  - Della Bita Albert J
AU  - Loudon David L.
TI  - Consumer Behavior / Concepts and Applications
SN  - 70387672
PY  - 1993///
PB  - Mcgraw Hill Book Company
N1  - Preface, Studying Consumer Behavior, Environmental Influences on Consumer Behavior, Culture, Subcultures, Social Class, Social Groups, Family, Individual Determinants of Consumer Behavior, Motivation and Involvement, Information Processing, Learning and Memory, Attitudes, Changing Attitudes, Consumer Decision Processes, Search and Evaluation, Postpurchase Behavior, Additional Dimensions, Consumerism, Organizational Buyer Behavior, Index
N2  - Preface, Studying Consumer Behavior, Environmental Influences on Consumer Behavior, Culture, Subcultures, Social Class, Social Groups, Family, Individual Determinants of Consumer Behavior, Motivation and Involvement, Information Processing, Learning and Memory, Attitudes, Changing Attitudes, Consumer Decision Processes, Search and Evaluation, Postpurchase Behavior, Additional Dimensions, Consumerism, Organizational Buyer Behavior, Index
ER  -