Consumer Behavior / And Marketing Action 

 - 6th 
 -  South-Western Publishing Co,  1998 
 - 720 
<br/><br/>Consumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer: Cognitive and Experiential Processes, The Individual Consumer: Characteristics and Lifestyles, Consumers and Cultural Influences, Group Influences, Index. 
<br/><br/> Consumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer: Cognitive and Experiential Processes, The Individual Consumer: Characteristics and Lifestyles, Consumers and Cultural Influences, Group Influences, Index. 
<br/><br/><label>ISBN: </label>538867701