TY  - BOOK
AU  - Assael Henry
TI  - Consumer Behavior / And Marketing Action
SN  - 538867701
PY  - 1998///
PB  - South-Western Publishing Co
N1  - Consumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer: Cognitive and Experiential Processes, The Individual Consumer: Characteristics and Lifestyles, Consumers and Cultural Influences, Group Influences, Index
N2  - Consumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer: Cognitive and Experiential Processes, The Individual Consumer: Characteristics and Lifestyles, Consumers and Cultural Influences, Group Influences, Index
ER  -