Consumer Behavior and Marketing Action / Fifth Edition 

 - 5th 
 -  South-Western Publishing Co,  1995 
 - 798 
<br/><br/>Consumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer, Environmental Influences on Consumer Behavior, Communication Processes, Glossary, Index. 
<br/><br/> Consumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer, Environmental Influences on Consumer Behavior, Communication Processes, Glossary, Index. 
<br/><br/><label>ISBN: </label>538844337