TY  - BOOK
AU  - Assael Henry
TI  - Consumer Behavior and Marketing Action / Fifth Edition
SN  - 538844337
PY  - 1995///
PB  - South-Western Publishing Co
N1  - Consumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer, Environmental Influences on Consumer Behavior, Communication Processes, Glossary, Index
N2  - Consumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer, Environmental Influences on Consumer Behavior, Communication Processes, Glossary, Index
ER  -