Consumer Behavior / Third Edition 

 - 3rd 
 -  Mcgraw Hill Book Company,  1995 
 - 404 
<br/><br/> Introduction, The Marketing Concept: A Review, Personal Aspects of Behaviour, Motivation, Personality, Attitudes, Group Aspects of Behaviour, Culture, Social Class, Group Influence, Models of Buying Behaviour, Organizational Buying Behaviour, Strategic Applications, Innovation, Communications, Marketing Segmentation, Signposts for Strategy, Index. 
<br/><br/><label>ISBN: </label>77076168