TY  - BOOK
AU  - Chisnall Peter M
TI  - Consumer Behavior / Third Edition
SN  - 77076168
PY  - 1995///
PB  - Mcgraw Hill Book Company
N2  - Introduction, The Marketing Concept: A Review, Personal Aspects of Behaviour, Motivation, Personality, Attitudes, Group Aspects of Behaviour, Culture, Social Class, Group Influence, Models of Buying Behaviour, Organizational Buying Behaviour, Strategic Applications, Innovation, Communications, Marketing Segmentation, Signposts for Strategy, Index
ER  -