Consumer Behavior / Ninth Edition - 9th - Harcourt College Publishers, 2001 - 574

Introduction to Consumer Behavior, Consumer Behavior Making, The Consumer Decision Process, Individual Determinants of Consumer Behavior, Consumer Motivation, Consumer Knowledge, Environmental Influences on Consumer Behavior, Making Contact, Service Corporation International, The4 Duck Company, Index.

Introduction to Consumer Behavior, Consumer Behavior Making, The Consumer Decision Process, Individual Determinants of Consumer Behavior, Consumer Motivation, Consumer Knowledge, Environmental Influences on Consumer Behavior, Making Contact, Service Corporation International, The4 Duck Company, Index.

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