Understanding Customers / Second Edition 

 - 2nd 
 -  Butterworth Heinemann,  1997 
 - 312 
<br/><br/>Foreword, Preface, Identifying the Customer, Understanding Customer Behaviour, Investigating Customers, Predicting and Influencing Customer Behaviour, Index. 
<br/><br/> Foreword, Preface, Identifying the Customer, Understanding Customer Behaviour, Investigating Customers, Predicting and Influencing Customer Behaviour, Index. 
<br/><br/><label>ISBN: </label>750623225