TY  - BOOK
AU  - Rice Chris
TI  - Understanding Customers / Second Edition
SN  - 750623225
PY  - 1997///
PB  - Butterworth Heinemann
N1  - Foreword, Preface, Identifying the Customer, Understanding Customer Behaviour, Investigating Customers, Predicting and Influencing Customer Behaviour, Index
N2  - Foreword, Preface, Identifying the Customer, Understanding Customer Behaviour, Investigating Customers, Predicting and Influencing Customer Behaviour, Index
ER  -