Consumer Behavior and Marketing Strategy 

 -  Mcgraw Hill Publishing Company,  1999 
 - 526 
<br/><br/> Cognitive, behavioral and environmental approaches to the analysis of consumer behavior receives a balanced and integrated treatment.  A Perspective on Consumer Behavior, Affect and Cognition and Marketing Strategy, Behavior and Marketing Strategy, The Environment and Marketing Strategy, Consumer Analysis and Marketing Strategy, Notes, Glossary, Index. 
<br/><br/><label>ISBN: </label>25622529