TY  - BOOK
AU  - Grunert Klaus G
AU  - Olson Jerry C
AU  - Peter Paul J
TI  - Consumer Behavior and Marketing Strategy
SN  - 25622529
PY  - 1999///
PB  - Mcgraw Hill Publishing Company
N2  - Cognitive, behavioral and environmental approaches to the analysis of consumer behavior receives a balanced and integrated treatment.  A Perspective on Consumer Behavior, Affect and Cognition and Marketing Strategy, Behavior and Marketing Strategy, The Environment and Marketing Strategy, Consumer Analysis and Marketing Strategy, Notes, Glossary, Index
ER  -