TY  - BOOK
AU  - Blackwell Roger D.
AU  - Engel James F
AU  - Miniard Paul W
TI  - Consumer Behavior / Seventh Edition
SN  - 30767512
PY  - 1993///
PB  - The Dryden Press
N2  - The most influential textbook in making the study of behavioral science relevant to the business student.  Introduction and Overview, Environmental Influences, Individual Differences, Psychological Processes, Consumer and Decision Processes and Behavior, Consumer Analysis and Marketing Strategy, Epilogue, Glossary, Index
ER  -