Behavioral Aspects of Marketing / The Institute of Marketing 

 -  Heinemann Professional Publishing,  1988 
 - 236 
<br/><br/> Behavioral Science is increasingly becoming recognized as a necessary part of marketer's skills.  Preface, The Behavioral Background, Perception, Learning, Motivation, Social Influences on Behavior, Attitudes and Social Behavior, The Individual Within Society, Modelling Consumer Behavior, Behavioral Aspects of the Organization, The individual in the Organization, The Challenge of the Future, Index. 
<br/><br/><label>ISBN: </label>434923001