The Management of Sales & Customer Relations / Book of Readings 

 -  International Thomson Business Press,  1996 
 - 354 
<br/><br/> The management of the relationship between the sales professional and the customer is of key strategic importance.  Acknowledgements, Introduction, The Changing Nature of Sales and Customer Relations, Selling and Negotiation, Database Marketing, Customer Service and Relationship Marketing, Managing Agents and Distributors, Telemarketing and Trade Fairs, Index. 
<br/><br/><label>ISBN: </label>1861523866