TY  - BOOK
AU  - Best Roger J.
AU  - Coney Kenneth A
AU  - Hawkins Del I
TI  - Consumer Behavior / Building Marketing Strategy Seventh Edition
SN  - 256218951
PY  - 1997///
PB  - Irwin Mcgraw-Hill
N1  - Introduction, External Influences, Internal Influences, Consumer Decision Process, Organizations as Consumers, Consumer Behavior and Marketing Regulation, Index
N2  - Introduction, External Influences, Internal Influences, Consumer Decision Process, Organizations as Consumers, Consumer Behavior and Marketing Regulation, Index
ER  -