Consumer Behavior / Buying, Having, and Being Fourth Edition 

 - 4th 
 -  Prentice Hall,  1999 
 - 586 
<br/><br/> Preface ,Consumers in the Marketplace, Consumers as Individuals, Consumers as Decision Makers, Consumers as Subcultures, Consumers and Culture, Glossary, Indexes. 
<br/><br/><label>ISBN: </label>130812552