TY  - BOOK
AU  - Solomon Michael R
TI  - Consumer Behavior / Buying, Having, and Being Fourth Edition
SN  - 130812552
PY  - 1999///
PB  - Prentice Hall
N2  - Preface ,Consumers in the Marketplace, Consumers as Individuals, Consumers as Decision Makers, Consumers as Subcultures, Consumers and Culture, Glossary, Indexes
ER  -