Customer Behavior / Consumer Behavior and Beyond 

 -  The Dryden Press,  1999 
 - 864 
<br/><br/>The Customer: Key to Market Success, Determinants of Customer Behavior, The Customer's Mind-Set, Customer Decision Making, Customer Focused Marketing, Cases, Glossary, Index. 
<br/><br/> The Customer: Key to Market Success, Determinants of Customer Behavior, The Customer's Mind-Set, Customer Decision Making, Customer Focused Marketing, Cases, Glossary, Index. 
<br/><br/><label>ISBN: </label>003098016X