TY  - BOOK
AU  - Mittal Banwari
AU  - Newman Bruce I
AU  - Sheth Jagdish N
TI  - Customer Behavior / Consumer Behavior and Beyond
SN  - 003098016X
PY  - 1999///
PB  - The Dryden Press
N1  - The Customer: Key to Market Success, Determinants of Customer Behavior, The Customer's Mind-Set, Customer Decision Making, Customer Focused Marketing, Cases, Glossary, Index
N2  - The Customer: Key to Market Success, Determinants of Customer Behavior, The Customer's Mind-Set, Customer Decision Making, Customer Focused Marketing, Cases, Glossary, Index
ER  -