Market Segmentation / A Step-by-Step Guide to Profitable New Business 

 -  Rouledge,  1994 
 - 84 
<br/><br/> A Focused approach to winning the ''game'' of Marketing.  Preface, Acknowledgements, Introduction, Where to begin, Finding Segments, Narrowing Down the Choices, Picking the Winners, Developing the Plan of Attack, Staying Ahead, Summary, References. 
<br/><br/><label>ISBN: </label>415097363