TY  - BOOK
AU  - Croft Michael J
TI  - Market Segmentation / A Step-by-Step Guide to Profitable New Business
SN  - 415097363
PY  - 1994///
PB  - Rouledge
N2  - A Focused approach to winning the ''game'' of Marketing.  Preface, Acknowledgements, Introduction, Where to begin, Finding Segments, Narrowing Down the Choices, Picking the Winners, Developing the Plan of Attack, Staying Ahead, Summary, References
ER  -