Global Marketing Management / Fourth Edition 

 - 4th 
 -  Prentice Hall International,  1989 
 - 784 
<br/><br/>Preface, A Conceptual Overview, Analyzing the Global Marketing Environment, Formulating Multinational Marketing Strategies, Marketing the Multinational Marketing Program, Appendices, Index. 
<br/><br/> Preface, A Conceptual Overview, Analyzing the Global Marketing Environment, Formulating Multinational Marketing Strategies, Marketing the Multinational Marketing Program, Appendices, Index. 
<br/><br/><label>ISBN: </label>133572455