TY  - BOOK
AU  - Keegan Warren J
TI  - Global Marketing Management / Fourth Edition
SN  - 133572455
PY  - 1989///
PB  - Prentice Hall International
N1  - Preface, A Conceptual Overview, Analyzing the Global Marketing Environment, Formulating Multinational Marketing Strategies, Marketing the Multinational Marketing Program, Appendices, Index
N2  - Preface, A Conceptual Overview, Analyzing the Global Marketing Environment, Formulating Multinational Marketing Strategies, Marketing the Multinational Marketing Program, Appendices, Index
ER  -