Global Marketing Management / Fifth Edition 

 - 5th 
 -  Prentice Hall International,  1995 
 - 828 
<br/><br/>Preface, A Conceptual Overview, The Global Marketing Environment, Targeting Global Markets, Formulating Global Marketing Strategy, The Global Marketing Mix, The Future of Global Marketing, Index. 
<br/><br/> Preface, A Conceptual Overview, The Global Marketing Environment, Targeting Global Markets, Formulating Global Marketing Strategy, The Global Marketing Mix, The Future of Global Marketing, Index. 
<br/><br/><label>ISBN: </label>132971860