TY  - BOOK
AU  - Keegan Warren J
TI  - Global Marketing Management / Fifth Edition
SN  - 132971860
PY  - 1995///
PB  - Prentice Hall International
N1  - Preface, A Conceptual Overview, The Global Marketing Environment, Targeting Global Markets, Formulating Global Marketing Strategy, The Global Marketing Mix, The Future of Global Marketing, Index
N2  - Preface, A Conceptual Overview, The Global Marketing Environment, Targeting Global Markets, Formulating Global Marketing Strategy, The Global Marketing Mix, The Future of Global Marketing, Index
ER  -