Targeting for Success / A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing 

 -  Mcgraw Hill Book Company,  1993 
 - 276 
<br/><br/>Acknowledgements, Introduction, Simple Measurement - The Basic of Classic Direct Marketing, More Compicated Measures, Putting it all Together - Geodemographics and Other Classification Systems in Practice, Introduction to Classifications and Geodemographics, Using Simple Measures to Add Depth and Understanding, Loyalty - A New Direction for Direct Marketing, Into the Future, Index. 
<br/><br/> Acknowledgements, Introduction, Simple Measurement - The Basic of Classic Direct Marketing, More Compicated Measures, Putting it all Together - Geodemographics and Other Classification Systems in Practice, Introduction to Classifications and Geodemographics, Using Simple Measures to Add Depth and Understanding, Loyalty - A New Direction for Direct Marketing, Into the Future, Index. 
<br/><br/><label>ISBN: </label>77077660