TY  - BOOK
AU  - Ozimek John
TI  - Targeting for Success / A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing
SN  - 77077660
PY  - 1993///
PB  - Mcgraw Hill Book Company
N1  - Acknowledgements, Introduction, Simple Measurement - The Basic of Classic Direct Marketing, More Compicated Measures, Putting it all Together - Geodemographics and Other Classification Systems in Practice, Introduction to Classifications and Geodemographics, Using Simple Measures to Add Depth and Understanding, Loyalty - A New Direction for Direct Marketing, Into the Future, Index
N2  - Acknowledgements, Introduction, Simple Measurement - The Basic of Classic Direct Marketing, More Compicated Measures, Putting it all Together - Geodemographics and Other Classification Systems in Practice, Introduction to Classifications and Geodemographics, Using Simple Measures to Add Depth and Understanding, Loyalty - A New Direction for Direct Marketing, Into the Future, Index
ER  -