Global Marketing Management / A Strategic Perspective 

 - 2nd 
 -  Addison-Wesley Publishing Company,  1993 
 - 742 
<br/><br/>Preface, Global Marketing, Global Marketing and Strategic Market Planning, Elements of the Global Environment, Assessment of Global Opportunities, Developing Global Marketing Strategies, International Trade Management, Implementing Global Marketing Strategies, Index. 
<br/><br/> Preface, Global Marketing, Global Marketing and Strategic Market Planning, Elements of the Global Environment, Assessment of Global Opportunities, Developing Global Marketing Strategies, International Trade Management, Implementing Global Marketing Strategies, Index. 
<br/><br/><label>ISBN: </label>205141374