TY  - BOOK
AU  - Toyne Brian
AU  - Walters Peter G.P
TI  - Global Marketing Management / A Strategic Perspective
SN  - 205141374
PY  - 1993///
PB  - Addison-Wesley Publishing Company
N1  - Preface, Global Marketing, Global Marketing and Strategic Market Planning, Elements of the Global Environment, Assessment of Global Opportunities, Developing Global Marketing Strategies, International Trade Management, Implementing Global Marketing Strategies, Index
N2  - Preface, Global Marketing, Global Marketing and Strategic Market Planning, Elements of the Global Environment, Assessment of Global Opportunities, Developing Global Marketing Strategies, International Trade Management, Implementing Global Marketing Strategies, Index
ER  -