TY  - BOOK
AU  - Buzzell Robert D
AU  - Quelch John A
TI  - Multinational Marketing Management / Cases and Readings
SN  - 201079968
PY  - 1988///
N2  - The contents of this book are based on the highly acclaimed Harvard Business School executive seminar on multinational marketing.  Designing Strategies for Multinational Competition, Multinational Marketing Programs, Organizing and Controlling Multinational Operations, Selected Bibliography
ER  -