TY  - BOOK
AU  - Doole Isobel
AU  - Lowe Robin
TI  - International Marketing Strategy / Analysis, Development and Implementation
SN  - 1861524722
PY  - 1999///
PB  - International Thomson Business Press
N2  - This book sets out the context, techniques and strategies involved in successful international marketing.  Foreword, Preface, Acknowledgements, Analysis, An Introduction to International Marketing, Social and Cultural Considerations in International Marketing, Development, International Marketing Planning and Organization, Globalization, Market Entry Strategies, Approaches to Implementation, International Product Management, International Marketing Communications, The Management of International Distribution and Logistics, Pricing for International Markets, Cases, Index
ER  -