TY  - BOOK
AU  - Hennessey David H
AU  - Jeannet Jean-Pierre
TI  - Global Marketing Strategies / Third Edition
SN  - 395710456
PY  - 1995///
PB  - Houghton Mifflin Company
N1  - Introduction, Understanding the Global Marketing Environment, The Global Economy, Cultural and Social Forces, Political and Legal Forces, Analyzing Global Marketing Opportunities, Global Markets and Buyers, International and Global Marketing Research, Developing Global Marketing Strategies, Developing a Global Mindset, Global Marketing Strategies, Global Market Entry Strategies, Designing Global Marketing Programs, Developing New Products for Global Markets, Procing for International and Global Markets, Managing International and Global Advertising, Managing the Global Marketing Effort, Practicing Global Marketing
N2  - Introduction, Understanding the Global Marketing Environment, The Global Economy, Cultural and Social Forces, Political and Legal Forces, Analyzing Global Marketing Opportunities, Global Markets and Buyers, International and Global Marketing Research, Developing Global Marketing Strategies, Developing a Global Mindset, Global Marketing Strategies, Global Market Entry Strategies, Designing Global Marketing Programs, Developing New Products for Global Markets, Procing for International and Global Markets, Managing International and Global Advertising, Managing the Global Marketing Effort, Practicing Global Marketing
ER  -