TY  - BOOK
AU  - Doole Isobel
AU  - Lowe Robin
TI  - International Marketing Strategy / Contemporary Readings
SN  - 41514454
PY  - 1997///
PB  - International Thomson Business Press
N2  - This book explores in depth the essential elements of marketing in the international context with detailed examples of strategies and techniques.  Foreword, Preface, Acknowledgements, Analysis, Developing Global Products and Marketing Strategies: A construct and a Research Agenda, Multinational Market Portfolios in Global Strategy Development, Gathering and Interpreting Strategic Intelligence in Asia Pacific, Development, Towards a New Global Strategy, Export Market Expansion Strategy: Differences Between Market Concentration and Market Spreading, New Products: The Factors that drive success, Implementation, How to Address the Grey Market Treat Using Price Coordination, Ethics and the Challenge for International Marketing Managers, Index
ER  -