TY  - BOOK
AU  - Paliwoda Stanley
TI  - International Marketing / Second Edition
SN  - 750604247
PY  - 1993///
PB  - Butterworth Heinemann
N2  - The ideal marketing book for the 1990s.  International Marketing in a Global Economy, Identifying International Marketing Opportunities, Exporting and the Small Business, Monitoring the Effectiveness of Market Entry Strategies, Product Policy Decisions, Logistics and Marketing Channel Decisions, International Marketing Planning, International Marketing Control Systems, Marketing to Japan, Marketing to the Single European Market, Marketing in China, Case Studies, Index
ER  -