International Marketing / A Global Perspective 

 - 2nd 
 -  International Thomson Business Press,  1999 
 - 988 
<br/><br/>Preface, Acknowledgements, International Marketing - Motivation and Process, The Challenge of Globalisation, Potential Market Assessment, Political and Legal Environment, International Marketing Intelligence, Basic Strategic Decisions, The Global Strategic Position, The Market-Entry Strategy, Building and Sustaining the Global Position, International Distribution Management, International Sales Management, International Pricing DecisionsThe International Marketing Plan, Index. 
<br/><br/> Preface, Acknowledgements, International Marketing - Motivation and Process, The Challenge of Globalisation, Potential Market Assessment, Political and Legal Environment, International Marketing Intelligence, Basic Strategic Decisions, The Global Strategic Position, The Market-Entry Strategy, Building and Sustaining the Global Position, International Distribution Management, International Sales Management, International Pricing DecisionsThe International Marketing Plan, Index. 
<br/><br/><label>ISBN: </label>1861524560