TY  - BOOK
AU  - Dahringer Lee
AU  - Leihs Leluth
AU  - Muhlbacher Hans
TI  - International Marketing / A Global Perspective
SN  - 1861524560
PY  - 1999///
PB  - International Thomson Business Press
N1  - Preface, Acknowledgements, International Marketing - Motivation and Process, The Challenge of Globalisation, Potential Market Assessment, Political and Legal Environment, International Marketing Intelligence, Basic Strategic Decisions, The Global Strategic Position, The Market-Entry Strategy, Building and Sustaining the Global Position, International Distribution Management, International Sales Management, International Pricing DecisionsThe International Marketing Plan, Index
N2  - Preface, Acknowledgements, International Marketing - Motivation and Process, The Challenge of Globalisation, Potential Market Assessment, Political and Legal Environment, International Marketing Intelligence, Basic Strategic Decisions, The Global Strategic Position, The Market-Entry Strategy, Building and Sustaining the Global Position, International Distribution Management, International Sales Management, International Pricing DecisionsThe International Marketing Plan, Index
ER  -