TY  - BOOK
AU  - Russow Lioyd
AU  - Terpstra Vern
TI  - International Dimensions of Marketing
SN  - 324014910
PY  - 1999///
PB  - South-Western Publishing Co
N2  - This book describes the Marketing Mix from an International Perspective.  Marketing and International Marketing, The Environment of International Marketing, Foreign Consumers and Foreign Markets, International Marketing Research, Product Strategies for World Markets, International Distribution Decisions, International Dimensions of Pricing, International Dimensions of Promotion, Listing
ER  -