International Marketing / Sixth Edition 

 - 6th 
 -  The Dryden Press,  1994 
 - 726 
<br/><br/>The International Environment, The Concept of Global Marketing, Economic Environment: The World Economy, Economic Environment: The Foreign Economies, Cultural Environment: The People of the World, The Political-Legal Environment, International Marketing Management, Global Marketing Strategy, International Product Policy: The Basic Product and Its Attributes, Distribution: Entering Foreign Markets, International Promotion: Advertising, International Marketing of Services, Coordinating International Marketing, The Future of International Marketing. 
<br/><br/> The International Environment, The Concept of Global Marketing, Economic Environment: The World Economy, Economic Environment: The Foreign Economies, Cultural Environment: The People of the World, The Political-Legal Environment, International Marketing Management, Global Marketing Strategy, International Product Policy: The Basic Product and Its Attributes, Distribution: Entering Foreign Markets, International Promotion: Advertising, International Marketing of Services, Coordinating International Marketing, The Future of International Marketing. 
<br/><br/><label>ISBN: </label>30970539