TY  - BOOK
AU  - Sarathy Ravi
AU  - Terpstra Vern
TI  - International Marketing / Seventh Edition
SN  - 30180228
PY  - 1997///
PB  - The Dryden Press
N1  - The International Environment, The Concept of Global Marketing, Economic Environment: The World Economy, Economic Environment: The Foreign Economies, Cultural Environment: The People of the World, The Political-Legal Environment, International Marketing Management, Global Marketing Strategy, International Product Policy: The Basic Product and Its Attributes, Distribution: Entering Foreign Markets, International Promotion: Advertising, International Marketing of Services, Coordinating International Marketing, The Future of International Marketing
N2  - The International Environment, The Concept of Global Marketing, Economic Environment: The World Economy, Economic Environment: The Foreign Economies, Cultural Environment: The People of the World, The Political-Legal Environment, International Marketing Management, Global Marketing Strategy, International Product Policy: The Basic Product and Its Attributes, Distribution: Entering Foreign Markets, International Promotion: Advertising, International Marketing of Services, Coordinating International Marketing, The Future of International Marketing
ER  -