TY  - BOOK
AU  - Brittain Paul
AU  - Cox Roger
TI  - Retail Management / Third Edition
SN  - 712110615
PY  - 1996///
PB  - M&E Pitman Publishing
N2  - This book offers a clear and concise treatment for any first course in the subject.  Preface, Retailing and the Consumer, The Retail Industry, International Retailing, The Retailing Environments, Segmentation, The Retail Mix, Store Location, Buying, Pricing, Personal Selling, Atmosphere and Layout, Administration, Financial Planning, Property and Location Development, Retailing and the Law, Bibliography, Case Studies, Index
ER  -