Principles of Marketing / Third Edition 

 - 3rd 
 -  Prentice Hall,  2003 
 - 1134 
<br/><br/>Marketing and Its Environment, B2B Buying Behaviour, Segmenting Markets, Customers and Markets, Product, Product Management, Price, Pricing Strategies, Place, Retailers and Wholesalers, Promotion, Advertising, Sales Promotion, Direct Marketing and Exhibitions, Public Relations and Sponsorship, Services and Non-Profit Marketing, Marketing Management, International Marketing, E-Marketing and New Medis, Index. 
<br/><br/> Marketing and Its Environment, B2B Buying Behaviour, Segmenting Markets, Customers and Markets, Product, Product Management, Price, Pricing Strategies, Place, Retailers and Wholesalers, Promotion, Advertising, Sales Promotion, Direct Marketing and Exhibitions, Public Relations and Sponsorship, Services and Non-Profit Marketing, Marketing Management, International Marketing, E-Marketing and New Medis, Index. 
<br/><br/><label>ISBN: </label>273657917