TY  - BOOK
AU  - Brassington Frances
AU  - Pettitt Stephen
TI  - Principles of Marketing / Third Edition
SN  - 273657917
PY  - 2003///
PB  - Prentice Hall
N1  - Marketing and Its Environment, B2B Buying Behaviour, Segmenting Markets, Customers and Markets, Product, Product Management, Price, Pricing Strategies, Place, Retailers and Wholesalers, Promotion, Advertising, Sales Promotion, Direct Marketing and Exhibitions, Public Relations and Sponsorship, Services and Non-Profit Marketing, Marketing Management, International Marketing, E-Marketing and New Medis, Index
N2  - Marketing and Its Environment, B2B Buying Behaviour, Segmenting Markets, Customers and Markets, Product, Product Management, Price, Pricing Strategies, Place, Retailers and Wholesalers, Promotion, Advertising, Sales Promotion, Direct Marketing and Exhibitions, Public Relations and Sponsorship, Services and Non-Profit Marketing, Marketing Management, International Marketing, E-Marketing and New Medis, Index
ER  -