TY  - BOOK
AU  - Mccoldrick Petrer J
TI  - Retail Marketing
SN  - 70841594
PY  - 1990///
PB  - Mcgraw Hill Publishing Company
N2  - This book adopts an analytical approach to the functions and problems of retail marketing management.  Preface, Acknowledgements, Introduction to Retail Marketing, Retail Marketing Strategy, National and International Environments, Evaluating Retail Performance, The Retail Marketing Mix, Retail Location, Retail Pricing, Advertising and Promotion, The Selling Environment, Elements of Retail Service, Index
ER  -