TY  - BOOK
AU  - Collins Andrew
TI  - Competitive Retail Marketing / Dynamic Strategies for Winning and Keeping Customers
SN  - 77075676
PY  - 1991///
PB  - Mcgraw Hill Book Company
N2  - A practical and comprehensive guide to formulating and implementing successful retail marketing strategy.  Foreword, Acknowledgements, Introduction, Key Issues in Marketing Strategy, Understanding the Environment, Fitting the Company with its Environment, Key Issues in Managing Retail Markets, Index
ER  -