TY  - BOOK
AU  - Bessant John
AU  - Pavitt Keith
AU  - Tidd Joe
TI  - Managing Innovation / Integrating Technological, Market and Organizational Change
SN  - 470093269
PY  - 2005///
PB  - John Wiley & Sons, Ltd
N2  - This book is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship.  Managing For Innovation, Taking a Strategic Approach, Establishing Effective External Linkages, Building Effective Implementation Mechanisms, Creating the Innovative Organization, Assessing and Improving Innovation Management Performance, Index
ER  -