TY  - BOOK
AU  - Abell F.Derek
AU  - Hammond S.John
TI  - Strategic Market Planning / Problems and Analytical Approaches
SN  - 138510490
PY  - 1979///
PB  - Prentice Hall
N1  - Analytical Prerequisites for Strategic Planning ,The Nature of Strategic Market Planning, Analyzing Market Opportunity and Assessing Company Capability, Cost Dynamics: Scale and Experience Effects, Formal Strategic Planning Methods, Portofolio Analysis, Market Attractiveness and Business Position Assessment, The Use of Pooled Business Experience: The Pims Project, The Formal Methods Compared, Creative and Managerial Aspects of Planning, Defining the Business and Making Bridges to othe Strategic Decisions, The Human Side of Planning, Preparing a Strategic Market Plan, Index of Text
N2  - Analytical Prerequisites for Strategic Planning ,The Nature of Strategic Market Planning, Analyzing Market Opportunity and Assessing Company Capability, Cost Dynamics: Scale and Experience Effects, Formal Strategic Planning Methods, Portofolio Analysis, Market Attractiveness and Business Position Assessment, The Use of Pooled Business Experience: The Pims Project, The Formal Methods Compared, Creative and Managerial Aspects of Planning, Defining the Business and Making Bridges to othe Strategic Decisions, The Human Side of Planning, Preparing a Strategic Market Plan, Index of Text
ER  -