Strategic Marketing for Nonprofit Organizations / Fifth Edition 

 - 5th 
 -  Prentice Hall,  1996 
 - 634 
<br/><br/>Preface, Acknowledgements, Developing a Customer Orientation, Strategic Planning and Organization, Developing and Organizing Resources, Designing the Marketing Mix, Controlling Marketing Strategies, Index. 
<br/><br/> Preface, Acknowledgements, Developing a Customer Orientation, Strategic Planning and Organization, Developing and Organizing Resources, Designing the Marketing Mix, Controlling Marketing Strategies, Index. 
<br/><br/><label>ISBN: </label>132325470