TY  - BOOK
AU  - Andreasen R.Alan
AU  - Kotler Philip
TI  - Strategic Marketing for Nonprofit Organizations / Fifth Edition
SN  - 132325470
PY  - 1996///
PB  - Prentice Hall
N1  - Preface, Acknowledgements, Developing a Customer Orientation, Strategic Planning and Organization, Developing and Organizing Resources, Designing the Marketing Mix, Controlling Marketing Strategies, Index
N2  - Preface, Acknowledgements, Developing a Customer Orientation, Strategic Planning and Organization, Developing and Organizing Resources, Designing the Marketing Mix, Controlling Marketing Strategies, Index
ER  -