Marketing Management / A Strategic Approach with a Global Orientation 

 - 3rd 
 -  Irwin Mcgraw-Hill,  1998 
 - 552 
<br/><br/>An Overview of Marketing Management, Market Opportunity Analysis, Developing Strategic Marketing Programs, Strategic Marketing Programs for Selected Situations, Implementing and Controlling Strategic Marketing Programs, Calgolia Inc.: To International Marketing. 
<br/><br/> An Overview of Marketing Management, Market Opportunity Analysis, Developing Strategic Marketing Programs, Strategic Marketing Programs for Selected Situations, Implementing and Controlling Strategic Marketing Programs, Calgolia Inc.: To International Marketing. 
<br/><br/><label>ISBN: </label>256226326